Monday, 30 July 2018

5 great ways to close your presentation

Six ways to effectively close your presentation are:

1. A short summary.
Simple, straightforward and effective.
For example, if your presentation has three takeaways, just summarize those three quickly. Or, summarize your main point.

2. The title close.
Have a clever title of your presentation that summarizes your main message?
Use it as the last line of your presentation. It’ll cement it in people’s minds.

3. A call-to-action.
If your presentation has a call-to-action in it, make it the last thing you say. That’ll again be what people remember and inspire them to take that next step.

The key here – make it clear. If you want people to speak to their Headteacher, tell them to speak to their Headteacher. Heck, give them a script. The clearer and easier the call-to-action is, the more people will do it.

4. A personal tagline.
Bergells gave the example of a sales manager who closed every sales presentation with “Sell value.” Russell Wilson, quarterback of the Seattle Seahawks, ends every interview he does with “Go Hawks.”

Over time, this will build your personal brand and reinforce your message. Or, if there is a phrase you use again and again in your presentation, use it again as the closer.

“The constant drumbeat of a few choice words can make you and your message more memorable to your audience,” Bergells said.

5. A quote.
A quote can be a satisfying way to end a presentation, as it makes it both credible and memorable. Of course, the key is selecting a good quote, that is both unique and sums up the point of your message.

If done well, most people will walk away from your presentation remembering that quote and your message behind it.

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