Thursday 21 June 2018

5 Reasons Why You Should Be Using Social Media

"Embracing social media isn't just a bit of fun, it's a vital way to communicate, keep your ear to the ground and improve your business."
Richard Branson

1. To share expertise.

Albert Einstien famously said, "a life lived in the service of others is worth living." Passing on your knowledge and experience to others that otherwise wouldn't have had the opportunity to do so is a gift of service you should take seriously.

2. To be human.
When leaders are social they get the opportunity to show they are human and can connect with their people on a human level. David Rubenstein once said, "What do most people say on their deathbed? They don't say I wish I had more money or I wish I worked more. They say, I wish I would have spent more time with my family and done more for my society and community." By being social, you can do more for your society, community, and the people underneath you.
3. To connect with your people.
Social Media provides a great opportunity to connect with people if you don't get the opportunity to do it in person. You have to know how important the digital world is in many people's lives and go be active with them.
4. To communicate.
One of the hardest parts of any leader's job is consistent communication. Social media provides an unbelievable medium to communicate with people across geographies, time zones, and demographics. about knowledge, life experience, vision for the team, or individual team member achievements.

5. To recruit talent.
Approximately 2 million people are graduating from colleges and universities this year and they spend 135 minutes a day on social networking sites. Using social can attract top talent from the competition.



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